Stop guessing. Start knowing.
Most startups don’t fail because they can’t build their product - they fail because they build something nobody wants. At Minc, we strip away the theories and go straight to the truth. Whether you are testing your first idea or ready to build a repeatable sales machine, we provide the structure, the tools, and the data to get you there.
One Application. Two Tracks.
You don’t need a 40-page business plan to work with us. You need grit and a problem worth solving. Once you apply, we’ll meet for a 20-minute chat. Based on your stage, we’ll plug you in.
Reality Check
Is your business idea worth your time?
An intense 4-week sprint designed to help you prove market interest. We combine "Building days" with "Outreach days" to get real-world feedback. By the end of the month, you’ll have objective evidence to decide your next move. Pivot, Proceed, or Pause.
Traction
Turn your traction into a long-term growth!
For founders who have validated the problem and are ready to sell. This track is focused on GTM (Go-to-Market) strategies, peer-to-peer accountability, and expert coaching to help you close more deals and grow your revenue.
The Minc Commitment
We provide the tools, the network, and the space. You provide the grit.
We respect your time and ours.
- Reality Check: We meet for intense working sessions every Tuesday & Thursday (15:00–17:00) for four weeks. (Get full access to Minc workspace during one month)
- Traction: This track is for founders who can make their business their high priority. Grow through a mix of expert deep-dives, structured peer coaching, and dedicated 1-on-1 support. The real work happens every day at the Minc workspace.
- We prioritize evidence over opinions. Expect a high-tempo environment where your progress is measured by real-world data and execution, not just business plans.
- We expect you to be curious. Get introduced to tools and people that give you leverage, allowing you to focus on what actually moves the needle.
- Join the community: You get full access to the Minc workspace. Proximity to other founders is your biggest shortcut. Use the house, join the coffee breaks, and lean on the community!
FAQ: Joining the Minc Ecosystem
Who is this for?
Solo founders or teams with a scalable idea. Whether you’re just starting or already have a product and want to grow.
How much time do I need to invest?
Startups are hard work. For the Reality Check, expect an intense 4-week burst. For the Traction track, we expect you to set aside enough time to keep moving the needle, since progress is reviewed quarterly.
Do I need to be a developer to build a prototype?
No. For the early stages our tech coaches help you use AI and "Vibe-code" tools to build the simplest possible version to test your assumptions. It’s about functionality, not perfection.
What kind of "proof" do I need?
We look for real signals from the market. In B2B, that might be booked meetings or Letters of Intent (LOIs). In B2C, it could be waitlist signups or active user feedback. We value the hustle!
What happens after the first 4 weeks?
We review your data together. If you’ve proven there’s a market, we discuss in what ways Minc can support your long-term growth.
What if the data shows that my idea doesn't work?
In the startup world, that is a successful outcome. Saving months or years of work on a product the market doesn’t want is the ultimate "reality check." We value honesty and data, and we'll help you figure out your next move.
What is the cost?
The first 4-weeks are free. It’s a mutual trial period to see if your idea has legs and if there's a fit with the Minc ecosystem. For the Traction track, we raise the bar and charge a monthly fee of 1,650 SEK, but that also comes with increased access and additional perks.
Meet the
coaches
Technology shouldn’t be something complex that requires a degree in computer science to understand. By lowering the threshold in tech, we offer a mindset that anything is possible to build – in no time, with zero budget and little to no prior experience.
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Dennis Åström
dennis@minc.seHas a background at Almi and and got a black belt in developing business models.
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Jonas Jönsson
jonas@minc.seJonas has been coaching startups for 15 years, focusing on early product development, financing & team.
Julia Ekberg
julia@minc.seFrom global investments into the startup world with a curiosity and an analytical mindset.
Katja Fjellström
katja@minc.seCurious to the core. Driven by inspiring, leading, and finding synergies that create relationships
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Mark Jennings
mark@minc.seI help startups explain themselves to the world through my experience as a growth marketer, startup founder (and mentor), direct-to-consumer advocate, and whisky writer. Strong opinions, weakly held.
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Nino Subotic
nino@minc.seFounder went accelerator co-lead. Go to market, UX, Growth, Marketing.Co-Lead Minc Accelerator
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Rickard Hansson
rickard@minc.seA serial entrepreneur with over 20 years of experience building successful companies like lemoon®, Way2IT, damoon®, Incentive, Dynamics Connect™, Spectrum (no, not that Spectrum), and more.
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Ulf Christiansson
ulf@minc.seFrom early startups to Fortune 500 companies. Defining direction, building high performance teams and leading through change. Doing. Teaching. Coaching.