About Minc

You have a passion to build something bigger than yourself. We have experience, support and an arsenal of tools for you to use. Let’s change the game together.

Mix of people co-working in open office

The Minc Startup House Story

Minc was established by the City of Malmö in 2002 as one of Scandinavia's first startup incubator programs - just after the dot com-bubble burst, but well ahead of the rise of the new internet giants. In our 20 years we've provided a platform for hundreds of entrepreneurs who want to make a positive impact on the world. And many of them have.

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Our entrepreneurs have done everything from developing a new standard for diagnosing mental illness using AI technology to creating the largest Arabic-speaking community with in-depth knowledge about the national affairs. Their innovations have been used to uncover the Panama Papers and they have developed facial recognition technology for Apple.

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We're a complete startup house

Today we run the award-winning accelerator Fast Track Malmö and the pre-incubator, as well as our incubator. We work with in-house business developers and a global network of business angels, coaches and industry experts. We offer a community of like-minded and passionate entrepreneurs to connect with, learn from and grow alongside.

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Minc is fully owned by the City of Malmö, which means we exist for the common good and aren't driven by profit. Our entrepreneurs will always be our main priority.

two women and one man working together at a desk staring on a computer

Want to change the game together?

You have a passion to build something bigger than yourself. We have experience, support and an arsenal of tools for you to use. Let's change the game together.

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Startup programs →Learn more →

Meet the
Team

Meet the people that keep the lights on

Minc Team
The Sprint
The Incubator
Minc Scale
Fast Track Malmö
Capital

Daniel Persson

CEO

Business Architect, passionate about leadership, build and develop individuals, teams and organisations with trust, visions, guidance and curiosity.

Jonas Jönsson

Business Coach, Incubator

Jonas has been coaching startups for 15 years, focusing on early product development, financing & team.

Jenny Strömberg

Business Coach, Incubator

Jenny is a focused business professional with vast startup experience who is also encouraging and caring and she uses her knowledge and experience to guide you down the right path to success.

Dennis Åström

Business Coach, Incubator

Has a background at Almi and and got a black belt in developing business models.

Nino Subotic

Accelerator Co-Lead Fast Track Malmö

Founder went accelerator co-lead. Go to market, UX, Growth, Marketing.Co-Lead Fast Track Malmö

Melinda Elmborg

Accelerator Co-Lead Fast Track Malmö

VC went accelerator co-lead. Funding, Metrics, Storytelling.Co-Lead Fast Track Malmö

Anja Sergeeva

Marketing Communications & Content

Detail-oriented & creative digital marketer

Katja Fjellström

Business Coach

Curious to the core. Driven by inspiring, leading, and finding synergies that create relationships

Per Ögren

Business Developer, Head of Minc Scale

Entrepreneur with a passion for extraordinary experiences. Love to talk about brand identity, growth, and go-to-market strategy.

Mark Jennings

Marketing expert and Coach, Incubator

I help startups explain themselves to the world through my experience as a growth marketer, startup founder (and mentor), direct-to-consumer advocate, and whisky writer. Strong opinions, weakly held.

Ulf Christiansson

Technology Advisor

From early startups to Fortune 500 companies. Defining direction, building high performance teams and leading through change. Doing. Teaching. Coaching.

Rickard Hansson

Technology Advisor

A serial entrepreneur with over 20 years of experience building successful companies like lemoon®, Way2IT, damoon®, Incentive, Dynamics Connect™, Spectrum (no, not that Spectrum), and more.

Ida Herbertsson

Head of Fast Track Capital

From management consulting into the startup world where she aims to stay and keep on focus on the money

Sanna Lindberg

Head of Marketing & Communications

Heading the marcom team, strategy and planning how to communicate Minc and its subbrands.

Dzenis Skopljak

Communications

Building and growing engaging communities is what gets me going. Especially when the focus is female empowerment and inclusion!

Petronella Warg

Communications Strategy, consultant

Supports the team with communications in certain projects.

Mia Levenius

Facility Manager

Networking and connecting people is a part of my core

Yvonne Malmgren

Project Manager

Meeting people and making them feel welcome is what thrives me

Genti Cifliku

Controller - Business

Specialties: problem solving, analytics, communication

Eva Ohlsson

Controller - Economics

Economics and structure is my passion

Anette Larsson

Reception

As the receptionist and as an entrepreneur myself I do my joyful best to make everyone feel welcome.

Katja Fjellström

Business Coach

Curious to the core. Driven by inspiring, leading, and finding synergies that create relationships

Rickard Hansson

Technology Advisor

A serial entrepreneur with over 20 years of experience building successful companies like lemoon®, Way2IT, damoon®, Incentive, Dynamics Connect™, Spectrum (no, not that Spectrum), and more.

Jonas Jönsson

Business Coach, Incubator

Jonas has been coaching startups for 15 years, focusing on early product development, financing & team.

Jenny Strömberg

Business Coach, Incubator

Jenny is a focused business professional with vast startup experience who is also encouraging and caring and she uses her knowledge and experience to guide you down the right path to success.

Dennis Åström

Business Coach, Incubator

Has a background at Almi and and got a black belt in developing business models.

Mark Jennings

Marketing expert and Coach, Incubator

I help startups explain themselves to the world through my experience as a growth marketer, startup founder (and mentor), direct-to-consumer advocate, and whisky writer. Strong opinions, weakly held.

Ulf Christiansson

Technology Advisor

From early startups to Fortune 500 companies. Defining direction, building high performance teams and leading through change. Doing. Teaching. Coaching.

Rickard Hansson

Technology Advisor

A serial entrepreneur with over 20 years of experience building successful companies like lemoon®, Way2IT, damoon®, Incentive, Dynamics Connect™, Spectrum (no, not that Spectrum), and more.

Nino Subotic

Accelerator Co-Lead Fast Track Malmö

Founder went accelerator co-lead. Go to market, UX, Growth, Marketing.Co-Lead Fast Track Malmö

Per Ögren

Business Developer, Head of Minc Scale

Entrepreneur with a passion for extraordinary experiences. Love to talk about brand identity, growth, and go-to-market strategy.

Rickard Hansson

Technology Advisor

A serial entrepreneur with over 20 years of experience building successful companies like lemoon®, Way2IT, damoon®, Incentive, Dynamics Connect™, Spectrum (no, not that Spectrum), and more.

Nino Subotic

Accelerator Co-Lead Fast Track Malmö

Founder went accelerator co-lead. Go to market, UX, Growth, Marketing.Co-Lead Fast Track Malmö

Melinda Elmborg

Accelerator Co-Lead Fast Track Malmö

VC went accelerator co-lead. Funding, Metrics, Storytelling.Co-Lead Fast Track Malmö

Ida Herbertsson

Head of Fast Track Capital

From management consulting into the startup world where she aims to stay and keep on focus on the money

Ida Herbertsson

Head of Fast Track Capital

From management consulting into the startup world where she aims to stay and keep on focus on the money

The Minc board

Peter Ollén

Member of the Swedish Parliament.

Jan Erik Solem

Founder of Polar Rose and Mapillary. Now Engineering Director, Spatial Computing at Facebook.

Anna Borg

Entrepreneur and CEO of Topp Design & Innovation.

Ann-Louise Thon

Partner and co-founder of SDG Invest and Vår Ventures.

Pehr Andersson

Director of Trade & Industry at the City of Malmö

Carin Daal

Strategic and project manager at the communications agency Giv akt

Göran Nilsson

CEO IKEA Ingka Services

Charlotta Falvin

Board professional, Former CEO of mobile company TAT

Jonas Michanek

Entrepreneur, author and speaker with a focus on creativity and innovation

Why Malmö?

  • A city of only 350 000 people, everything in Malmö is accessible by bike - world class investors and mentors included
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  • Malmö is located in a region with more universities than any other place in Europe, making talent easily accessible
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  • With more than 190 nationalities, Malmö is the fourth most international city in the world (after London, NYC and Washington DC) - making it an excellent testbed for new, innovative products and services
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  • Startups in the Malmö region has raised third most venture capital in all of the Nordics, only behind the tech giants of Stockholm and Copenhagen - the latter of which is 20 minutes away by train
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  • And to top it all off, Malmö is exceptionally cheap - it’s 19% cheaper to run a business in Malmö than it is in Berlin

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Our companies →Learn more →

Minc & sustainability

It is our vision to be one of the leading startup houses in Europe
At Minc we help startups and people to grow. For us, it is inevitable that sustainability is part of growth and that it is the way to reach long term success. We support startups to become profitable and at the same time be mindful about resources.

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Creating value for the common good lays in the very foundation and assignment for Minc as an organization. It is incorporated in everything we do. Minc’s sustainability strategy was adopted in 2020 and came into action in January 2021. Incorporated in the strategy, and in our vision and mission are our founding principles: Equality, Agenda 2030 and Diversity & Inclusion. The principles permeates everything we do. It is our goal that all startups in our programs contribute positively to Agenda 2030 by 2024.
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ISO 26000 – For a better world
ISO 26000 is an international standard focusing upon organisations social responsibility. Sweden has, as the first and only country in the world ratified the standard for including the UN sustainable development goals (SDG:s) with a self-declaration. Minc was on the 1st of September 2021 the first incubator in the world to be verified by this standard – a receipt and a strong proof that we are taking sustainability seriously and systematically work with it. Read our ISO 26000 Self-declaration here, and here you can read VERIFY Agency Sweden’s evaluation and assessment here.

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Anckargripsgatan 3
211 19-SE Malmö

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