We Are Minc - Aiphora

These is the founders of Aiphora, Gina Saighani and Maythem Haddad, who is in our program Startup Labs. Their driving force is to make society into a better version of itself, with a vision of getting every human out of a dark place. To do so they have created an app that counteract needs such as loneliness, negative mentality, gloomy everyday life, and contribute to better health.

When did you know that your company idea had to become reality?
We’ve had the idea in our minds for a while, however, it really hit us when we realized that Aiphoria was needed in today's society. The lack of motivation we saw in today’s youth made us even more motivated to have a kickstart. The more time we spent on the idea we understood how unique our concept was and how much potential it had. It needed a breakthrough.

What value does Minc bring into your journey?
So far it has brought us knowledge and given us a new perspective of thinking.

What's the best thing about Minc?
We know that we have a source to turn to if we need any kind of advice or motivation when we’re stuck. Minc’s weekly open desk, the workshops, and the workspace, in general, is a huge help!

If your company would be a tool, what would it be?
It would be a virtual best friend.

We're glad to have you in the house Aiphora and good luck in the future! Do you have a business idea you want to develop? Apply to Startup Labs!

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About Minc

Minc is Malmö's leading growth engine and the driving force behind Southern Sweden's innovation economy. Home to Fast Track Malmö, Skåne Ventures, and a portfolio spanning more than 40 nationalities, Minc has turned some of the region's most ambitious founders into world-class companies. Founded in 2002 and owned by the City of Malmö.  minc.se