July 11, 2024

Validate Before You Build: Must-Know Steps for Early-Stage Startup Founders (from Minc’s Sprint Program)

Validate Before You Build: Must-Know Steps for Early-Stage Startup Founders (from Minc’s Sprint Program)

Welcome to Your Entrepreneurial Journey

At Minc, we’re passionate about helping you turn your innovative ideas into successful businesses. Our Sprint Program is designed to guide you through the key steps of developing and validating your ideas. Meet Katja Fjelström, one of our amazing coaches. She'll share why validating your idea is crucial and how our Sprint Program can help you nail it. Whether you're just starting or looking to refine your concept, Katja’s insights will make sure your idea is on the right track and ready to succeed.

Meet Coach Katja Fjelström

Katja, could you start by telling us a bit about yourself and your role at Minc?

I work as a business coach at Minc, primarily focusing on the earliest stages of entrepreneurship. I run the Minc Sprint, a 10-week program in idea development & validation. I've been with Minc for three years, and before that, I coached student entrepreneurs.

I absolutely love the start of the idea development journey. I'm curious and willing to challenge entrepreneurs, and I have a drive to see others thrive. I believe that if you are allowed to test, you dare more, and that’s how you find the way to innovation. That’s a context that I want to be a part of and inspire others to be as well!

Katja and the energy of Sprint Demo Day

The Importance of Idea Validation

Why is idea validation such a critical step in the entrepreneurial journey?

Validation is essential because it ensures there is genuine demand for your product or service. Without validation, you risk building something no one wants, which can lead to wasted resources and missed opportunities. Validating your idea equips you with a mindset to continuously assess and improve your idea, customer needs, and future features.

It's all about validation!

Your Idea Development Starter Kit: Step-by-Step Guide

In the Minc Sprint, the first step everyone takes is through the Idea Development Starter Kit. Here’s a step-by-step guide:

Step 1: Idea Generation Worksheet

Brainstorming Prompts to Stimulate Creativity

Problem-Solution Scenario:

  • Question: What is a common problem you or people around you face daily that you wish had a solution?
  • Scenario: Imagine you have the power to instantly solve any issue. Describe the problem in detail and brainstorm potential solutions.

Future Visioning:

  • Question: How do you envision the world changing in the next 5-10 years, and what new needs or challenges might arise from these changes?
  • Scenario: Think about advancements in technology, societal shifts, or environmental changes. Identify a potential need that could emerge and brainstorm innovative products or services to meet that need.

Actionable Tips:

  • Set a timer for 10-15 minutes for each brainstorming session.
  • Encourage wild and unconventional ideas.
  • Don’t judge or filter ideas during brainstorming—let creativity flow.

Step 2: Conduct a SWOT Analysis

Identifying Strengths, Weaknesses, Opportunities, and Threats

SWOT Analysis


  • What does your idea do well?
  • What unique resources can you draw upon?


  • What could you improve?
  • Where do you have fewer resources than competitors?


  • What trends could you take advantage of?
  • How can you turn your strengths into opportunities?


  • What challenges could harm your idea?
  • What are your competitors doing that could impact your success?

Actionable Tips:

  • Be honest and realistic.
  • Use visual aids like charts and diagrams.
  • Involve team members or mentors for diverse perspectives.

Step 3: Define Your Target Audience

Creating a Detailed Customer Profile

Customer Profile example

Key Elements to Define:

  • Demographics: Age, gender, income, education.
  • Psychographics: Interests, values, lifestyle.
  • Behavioral: Purchasing habits, brand loyalty, user status.

Steps to Create a Profile:

  1. Research: Use surveys, interviews, and online tools to gather data.
  2. Analyze: Identify patterns and common characteristics.
  3. Document: Create a detailed customer persona.

Actionable Tips:

  • Create multiple personas for different segments.
  • Use real data to validate assumptions.
  • Keep refining as you gather more insights.

Step 4: Conduct Market Research

4 Simple Steps to Start Your Market Research:

  1. Set a Clear Goal:
    • Define what specific information you need.
    • Example: "Understand the primary pain points of my target audience."
  2. Know Your Audience:
    • Identify who your customers are.
    • Use demographic and psychographic data from your customer profiles.
  3. Check Existing Info and Competition:
    • Look at industry reports, market studies, and competitor analysis.
    • Use online resources like Google Trends, industry blogs, and market research firms.
  4. Get Direct Feedback:
    • Conduct surveys, interviews, and focus groups.
    • Ask open-ended questions to gather detailed insights.

Actionable Tips:

  • Use online survey tools like SurveyMonkey or Google Forms.
  • Engage with your audience on social media.
  • Analyze feedback and iterate on your idea.

The True Value of Minc’s Sprint Program

While the steps above provide a solid foundation, the real strength of the Minc Sprint Program lies in our community and personal coaching. Here’s why every founder with an idea should apply:

Expert Guidance: Learn from experienced coaches and entrepreneurs who have been in your shoes and can provide tailored advice.

Collaborative Community: Connect with like-minded individuals, share experiences, and build a supportive network.

Hands-On Experience: Gain practical experience through real-world challenges and feedback from your peers and mentors.

Personal Coaching: Benefit from one-on-one sessions with coaches who will help you navigate the complexities of the startup world and keep you accountable.

What to Expect from Our 10-Week Program

  • Intensive but Manageable: Blending weekly sessions, self-paced learning, and collaborative activities.
  • Supportive Environment: Designed to challenge you while providing the support you need to thrive.
  • Outcome-Focused: Equipping you with the tools and mindset to validate your idea and develop a viable business model.

Final Advice for Aspiring Entrepreneurs

What advice would you give to aspiring entrepreneurs who are just starting their journey?

Be bold, curious, and assertive in every interaction, but stay humble. Listen to your customers, ask for help, and have fun!

Ready to take the next step and unlock your entrepreneurial potential in 10 weeks?

Click here to apply for our 10-week program and turn your ideas into reality!


For more information or questions, reach out to Katja at katja@minc.se. Join us at Minc and start your journey to entrepreneurial success today!

About Minc

At Minc, we believe in creating something bigger than yourself. We offer everything an entrepreneur needs to go from concept to market in-house. Our international network of advisors and award-winning programs will help your startup scale faster and smarter. Welcome to the startup house of Malmö.

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