May 2, 2023

Stronger startup brands from Malmö with rare expertise - Minc’s Marketer in Residence

Stronger startup brands from Malmö with rare expertise - Minc’s Marketer in Residence

Stronger startup brands from Malmö with rare expertise - Minc’s Marketer in Residence!

Malmö Stad’s incubator, Minc, has hired Mark Jennings as a Marketer in Residence to strengthen the coaching offering to the startups. Mark coaches entrepreneurs on their first steps of brand and marketing strategy, with individual advice and support - from choosing the suitable logo and name for the company, to customer acquisiton activities, sales pitches, and which messages to highlight.

Considering the cost, this level of marketing expertise is rarely accessible to startups, but Minc has identified this kind of help as essential. Daniel Persson is the CEO of Minc and is convinced that the Marketer in Residence will be a great addition to the coaching team at Minc.

“With Mark’s skill set and experience, our startups will get invaluable advice.”,
Daniel Persson, CEO of Minc

Both startups and other coaches at Minc can testify to the positive effect Mark has on the startups and their speed to market. The startups become more efficient and make progress faster as they are more focused when they, with Mark’s help, start to identify their business with a brand and communicate professionally.


The marketing guru Mark Jennings is himself an entrepreneur with 25 years of marketing experience, for example, coaching startups at the global investment and innovation platform Techstars in London. In addition, he has substantial experience in eCommerce & analytics. He has been vital in launching new products for Twitter, Glenlivet, and Shaken. He also co-founded TechBikers, which unites tech-startup communities worldwide and has raised over $1m to support literacy and gender equality in the world’s poorest countries. After working with him, countless startups have drawn the attention of investors and customers, and his LinkedIn profile is filled with recommendations.


With this broad set of skills, Mark is a valuable asset to the team supporting the startups at Minc. Recently he jointly held an online seminar about ”Unlocking the potential of ChatGPT-4 for your startup” to spread knowledge and potential use of the new technology to entrepreneurs.

“I moved to Malmö because of its growing reputation as an emerging startup center and at Minc I found my home. Here I feel I can help founders to get there faster, helping them to develop their brilliant ideas into buyable products. Whether it is the occasional nudge in the right direction or weekly in depth growth sessions, the feeling of seeing a founder really thrive is the best in the world, and great for Malmö too“ says Mark Jennings, Marketer in Residence at Minc.

Minc was founded 20 years ago by Malmö Stad and works with hundreds of innovative startups active in various programs and investment funds.

Would you also like Mark’s advice, and more? Maybe you have an idea you want to investigate further? Minc offers various levels of support and programs. Welcome to visit us in our startup house in the center of Malmö!

About Minc

At Minc, we believe in creating something bigger than yourself. We offer everything an entrepreneur needs to go from concept to market in-house. Our international network of advisors and award-winning programs will help your startup scale faster and smarter. Welcome to the startup house of Malmö.

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