Meet Julia Ekberg: Global Investor Turned Minc Business Coach

‍We're excited to welcome Julia Ekberg as Minc's new Business Coach. With a rich background in global investment and a passion for supporting entrepreneurs, Julia's down-to-earth approach makes her a perfect fit for Minc. She is ready to help every entrepreneur thrive on their unique journey.

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Julia, could you tell us a bit about your professional background?

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I started my career in economics, and after spending some time abroad I moved on to supporting Swedish companies expand internationally. After a few years, I shifted my focus towards investments in developing countries, helping companies grow into established businesses. What I've loved most, though, is working directly with entrepreneurs—they're the real heroes in my stories.

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What made you decide to join us at Minc?

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I’ve always admired Minc’s commitment to supporting startups. The first time I visited, I could literally feel the energy and passion in the air—it was contagious! Minc is a place where you can see ideas evolve into real-world businesses, and I knew I wanted to be a part of that.

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Have you faced any big challenges in your career?

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Absolutely. A memorable one was this one time in Singapore. I was supposed to accompany important investor meetings with my team, but suddenly, I was on my own; my colleagues were unexpectedly ill. Standing at the door of that conference room, I felt a mix of nerves and determination. But I thought, "You know what? I've got this." Stepping in there alone was intimidating, but as the meeting progressed, I felt empowered. That day taught me that I'm fully capable of rising to the occasion, all on my own. 

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What are you looking forward to in your new role here?

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I'm excited to connect one-on-one with entrepreneurs, helping them map out their paths to success. I'm here to guide and support you, whether that means crafting a business strategy or connecting with the right investors. Seeing an idea grow into a thriving business is incredibly rewarding, and I can't wait to be part of that process here at Minc.

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What do you enjoy doing when you’re not coaching?

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I love spending time with my family and seeing the world through my kids’ eyes—they teach me so much about joy and discovery. 

I have a unique hobby that might surprise you—I'm really into maps! Whenever someone mentions a place, even if I have a rough idea where it is, I feel the need to look it up on a map. I just love exploring the world through maps, discovering details and picturing how everything connects.

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About Minc

Minc is Malmö's leading growth engine and the driving force behind Southern Sweden's innovation economy. Home to Fast Track Malmö, Skåne Ventures, and a portfolio spanning more than 40 nationalities, Minc has turned some of the region's most ambitious founders into world-class companies. Founded in 2002 and owned by the City of Malmö. minc.se