Nordic Female Investor Meetup 2021
27th October

Getting more women into investing and entrepreneurship

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Diverse teams create more value.

It is 2021, and female-founded & co-founded companies still get less than 11% of the total investments worldwide. We need more female investors, and we need more women to realize that they have the power to become investors and entrepreneurs themselves. That’s why we are bringing some of the most prominent voices together at Nordic Female Investor Meetup (NFIM2021), on October the 27th. We believe that together, we can help female-founded and co-founded companies to receive more. Nordic Female Investor Meetup (NFIM) is held for the sixth time to set focus on the challenges and opportunities that still lie ahead and to encourage and inspire more women into the startup world.

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Door open
Welcome to the event - Aisha Mossberg
10 min
Time to raise, Peggy Poon
10 min
Pinc Capital - top 10 female founded Nordic companies pitching
90 min
20 min
Intro NFIM
10 min
"How do you fulfill your dreams?", Hellen Wohlin Lidgard
25 min
"Patent paradox: why are there so few female inventors?", Christina Wainikka
20 min
Short break
10 min
Update on VC ecosystem, Miriam Olsson Jeffery
10 min
"What is Femwashing?", Nora Bavey, Malin Frithiofsson & Bogdan Tudosoiu
30 min
Networking fika + Investor corner by Queen Invest
30 min
Update on Ownershift, Linda Waxin
10 min
"From a feminist activist to a venture capital investor", Gerda Larsson
20 min
"Change the world, dare to go deep tech!", Vanja Samuelsson Plicanic
20 min
Prize giving ceremony: Pinc Founder of the year
10 min
Closing remarks
20 min
AW @Minc
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Keynote speaker


Vanja Samuelsson Plicanic
Vanja founded Qoitech in 2017, an energy tech start-up based in Lund, Sweden. Her background is in engineering and product development for telecom industry and most recently research and innovation on 5G, cellular IoT connectivity and low power IoT. She's passionate about lowering our energy consumption and footprint, by means of smart product development.
Christina Wainikka
Confederation of Swedish Enterprise
Throughout her career, Christina has focused on issues related to knowledge-based assets, such as trademarks and patents. Her latest study "Women Entrepreneurs in New Technology-Based Businesses in Sweden: Their Experiences as Inventors, Innovators, and Entrepreneurs" is researching why even though women represent 35% of all engineers that graduate, only 14% are registered as inventors.
Gerda Larsson
Curitas Ventures
As a strong voice for gender equality, innovation and entrepreneurship, Gerda co-founded and led The Case for Her, a FemTech and women’s health investment portfolio. She is the former Deputy Executive Director at UN Women Sweden, CEO at Charity Rating, and CSO at Mitt Alby. Gerda has a long resume of roles and awards such as #1 talent in Sweden by Nova Talent and the Power Together-award by Women Political Leaders.

Ecosystem updates

Linda Waxin
Linda Waxin is co-founder & Secretary General of non-partisan think tank - Ownershift, working for women's increased financial autonomy and societal influence through women's ownership. Linda is also an entrepreneur, board professional and writer. Her background is in the communications industry, previously CEO for the largest PR agency in the world, Edelman. Linda will be going full time as a co-founder and CEO of a startup within the regenerative data energy center space, in the beginning of 2022.
Miriam Olsson Jeffery
Dagens Industri
With experience from working as a business and tech journalist both in Sweden and in Silicon Valley, where Miriam was a correspondent for Svenska Dagbladet, Dagens industri and IDG, she has a deep understanding of the tech world. She has for many years put effort into cover equality, diversity and inclusion in tech, and is a co-organizer and moderator of the Female Founders event at Di Digital/Dagens industri.
Peggy Poon
Time to raise
Peggy, founder of Time to Raise, a program that catalyses women in their fundraising journey for their startups. With a technical background, Peggy has previously led digital transformations for multinational enterprises in multiple countries as a consultant at IBM. She was also the Chairman of the Board of IBMers helping kids in the world. Before founding Time to Raise, Peggy led Microsoft's startup strategy in the Nordics and worked with tech startups in their scaling strategies. Her realization of the gender funding gap led to her dedication and transition to focus fully on Time to Raise.
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"What is Femwashing?"

Female razor company leaders are not being transparent about their ownership, and a male-led company that stigmatizes periods is creating a solution for a non-existing problem. What is actually Femwashing, and how is it is affecting the ecosystem?

We are bringing some of the most interesting people to the stage to hear their views about this hot topic!

Nora Bavey
Unconventional Ventures
Nora Bavey, General Partner at Unconventional Ventures, a Nordic VC that focuses on impact tech companies founded by diverse founders. She is the award-winning brand strategist who became a tech entrepreneur only to become an investor who focuses on diverse founders and sees ownership and entrepreneurship as the strongest tools for equality. With her understanding and focus on Sustainability, DEI and future trends, she is building ecosystems in the Nordic region to take advantage of the potential she sees being lost today.
Malin Frithiofsson
Startup Norway
As Program Manager for Startup Norway and President of Women in Tech - Gothenburg, Malin has dedicated her professional life to the intersection of innovation, equality and entrepreneurship. She's an active Angel investor and startup board member, and was awarded the title "Startup Ecosystem supporter of the year" at the Global Startup Awards in 2020. She's currently one of the finalists for "Investor of the year" at the Nordic Women in Tech awards for her work in the femtech space.
Bogdan Tudosoiu
Modcam - Cisco Meraki
Driven and innovative technology expert. Experience of over 25 years in both large companies and start-up, building products, leading teams, and participating in strategic business decisions. One of the founders of Modcam, started in 2013, acquired by Cisco Meraki in July 2020. Now, he is part of Cisco Meraki Camera Intelligence Team and he has co-founded a startup focusing on women wellness (for now in stealth mode)



Aisha Mossberg
Aisha Mossberg works as Community Manager at Goto 10 – a free-of-charge event and workspace for entrepreneurs and innovators, run by the Swedish Internet Foundation. Aisha is a moderator, TEDx speaker and has several years of experience within the innovation and startup ecosystem in southern Sweden.
Miriam Olsson Jeffery
Dagens Industri
With experience from working as a business and tech journalist both in Sweden and in Silicon Valley, where Miriam was a correspondent for Svenska Dagbladet, Dagens industri and IDG, she has a deep understanding of the tech world. She has for many years put effort into cover equality, diversity and inclusion in tech, and is a co-organizer and moderator of the Female Founders event at Di Digital/Dagens industri.

Pinc Capital

Meet the 10 best Nordic female-founders as they face the jury during the pitch competition Pinc Capital 2021! The winner receives 100.000 SEK, sponsored by Abraxas Holding AB, Grenspecialisten AB, Skabholmen Invest AB, and Tassaka AB.

For the sixth year in a row, Pinc Capital is open for Nordic startups with at least 30% female ownership in the company. Competing companies are innovative startups with high ambitions and growth-potential.

Companies presenting



Personalized Plant Based nutrition platform - connecting multiple players in the ecosystem to help millions people worldwide transition to more healthy and climate friendly foods easily and safely.



Low-Fi is a platform and community for user-generated concerts in homes, gardens, galleries, and other unconventional venues. With Low-Fi, curated hosts and artists can connect on the platform and set up a ticketed concert with a fair and transparent economy. Artists decide what concerts to play, how much to charge and they always get the biggest cut.



ClowID is a Customer Engagement Platform that enables businesses to build truly connected relationships with their customers. By leveraging digitisation of the in-store purchase process, we offer merchants real time view of purchasing behaviour insights and a better way to engage customers.



Laundrop is a digital laundryservice with delivery to your doorstep. We connect local laundryshops to logistik partners and create a modern laundry experience. Our vision is to digitalise and outdated laundry industry and commercialise digital laundry service.



LEIA is a startup with a vision to redefine postpartum health through digitalization and AI helping women worldwide have a happier and healthier entry into motherhood



Agoprene is a materialtech startup from Norway. Agoprene have proven how to use plant fibers to reduce petrochemicals used in multiple classes of polymer materials. It is well-known that harvesting fibrous plants and producing plant fibers will remove CO2. With this as a starting point, Agoprene will create mechanically superior rubber foam with zero carbon emissions



Meela personalizes women's mental health care by matching women to their best fit therapist and therapy treatment - based on their personal preferences and psychological needs. Currently, due to a lack of matching between patients and therapists, 50% of patients will drop out of therapy by session 3. One size doesn't fit all - especially when it comes to treating mental health. We want to change the culture and create a strong brand and message about how cool therapy is, through influencers and community groups, that can give high visibility to therapy.



HEIMA is developing a mobile app that will solve unequal division of household work. Today, women do 75% of such work globally which limits their personal and professional potential. We are on a mission to change this. The HEIMA app will use artificial intelligence to build custom task lists for each family and divide the tasks equally between family members who will earn points for each finished task.



Loop-it is a digital deposit system where companies can track and manage reusable products. When giving out a product it is scanned and scanned again at return through our Partner-App, following the life-cycle of a product. This shows its climate impact, usage and savings. Thereby, Loop-it power circular business models, transparency and accountability to change linear production and consumption.



Finuprise is the investment platform for ordinary people to create and measure true impact and build a better future through retail investments. A new generation are entering the investment market, millennials and Gen Z invest an average of EUR2,000 each month. 86% wants to invest in impact, 80% are frustrated there's no easy way.


Almi Invest
As an investment manager at Almi Invest Ann-Sofie responsibilities include the entire investment process - scouting the best startups, investing  and supercharge them and finally support the exit process. Before joining Almi Invest, she was Head of Sustainability in the aviation industry, project manager in telecom and business consultant with a focus on e-commerce. She has a Master of Science in Engineering from Chalmers and an Executive MBA from the Stockholm School of Economics.
Pale Blue Dot
Heidi Lindvall is a founder and general partner at Pale Blue Dot, a climate tech VC based in Malmö, Sweden. Heidi has a background in media and human rights. She has founded a tech startups and spent time in London and Silicon Valley and more recently set up a startup accelerator in London before moving to Sweden to help run Fast Track Malmö, the accelerator at Minc.
Angel Investor - Liseno
Malene is part of her family’s investment company, Liseno, which invests in everything from stocks to real estate, as well as alternative energy and start-ups among other things. Hence the company size, they are very engaged and involved in their investments, especially the start-ups. Malene has been a board member and investing since 2018 when she signed up for Danish Business Angels (DanBAN), and her goal with being an investor is to enhance the opportunities for impact companies particularly focusing on diversity.
Crowberry Capital
Helga is a founding partner of Crowberry Capital, a seed and early stage Nordic venture fund. She currently sits on the boards of Lucinity, Aldin, Monerium and Katla. Prior to joining the world of venture capital, in 2009 she enjoyed a diverse career working in both marketing and finance roles for companies such as Merrill Lynch and Estee Lauder, as well as driving a number of start-up initiatives. She has also served as a non-executive director of Islandsbanki and Iceland telecoms.
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How to invest

Wan’t to start investing but not sure how? Listen to these conversations between Jeanette Andersson - CEO at Minc and Ann-Sofie Hörlin - Almi Invest, when they explain the basics in how to start invest.

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