Startup PR 101

LUNCH TALK: STARTUP PR 101

Bill Gates said he'd spend his last dollar on PR, and Richard Branson calls it absolutely critical. But what is PR, and how can you use it to make big waves in the press even though you're on a tiny budget?

What you will learn: 

In this talk you’ll learn the basics of startup PR, what it can do for your business, and, crucially, how to secure your first piece of coverage. We will cover when to pitch what, how to build your first media database, how to go about developing your first media pitch - and, last but not least, how to avoid pissing off those journos.

ABOUT THE SPEAKER

Sandy Errestad is the PR and Comms lead at Minc, the startup house in Malmö. She’s worked with more than fifty startups on their communications strategies, including the likes of TransferWise, Twilio, and Innovate UK. After more than eight years in London’s Tech City, Sandy relocated to Malmö, Sweden, in September 2016 to help put the city of Malmö on the international tech map. Sandy was recently named one of the 100 most impactful and influential tech profiles in the Nordics by Slush and The Nordic Web.

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