Open Desk at StartupLabs with Natasha Perkins

On this edition of Open Desk Minc is hosting brand strategist Natasha Perkins. You can come by and talk to Natasha about the following topics: 

- Articulating your purpose

- Finding your target audience

- Defining your value proposition

- Developing a tone of voice

About Natasha: a brand strategist who recently moved back from London to freelance in her homestead Skåne. In London she worked at the communications agency Futerra, where she facilitated brands in change processes. Projects stretched from integrating purpose and sustainable practices into global brands like L'Oreal, LEGO and McDonald's, to branding small purpose-led start-ups, like Oumph. She has been a mentor at a London Incubator, where she did workshops and lectures with start-ups to coach them in building ia minimal viable brand. More info on her background here.

HOW DOES IT WORK?Drop by: first come, first served. There’s no booking, just come downstairs at Startup Labs and talk directly to Natasha. 

This is open to all currently at Minc and it’s free of charge.

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About Open Desk:

Open Desk is an opportunity to the entrepreneurs at Minc, more specifically the ones at StartupLabs, to get one-on-one advice provided by other institutions operating within the Öresund region and within the Innovation system free of charge. 

Minc will host someone working within the Innovation system to be at StartupLabs  and the entrepreneurs will then have the chance to drop by for advice. The institutions as well as the person representing it will be announced prior to each edition highlighting which topics are available for consultation. (Check minc website, Minc Insider and/or the Newsletter to be up-to-date).

There is no booking needed, simply drop by at the set time and date to talk directly with the person available at the Open Desk that week and make the best out of your time! 

This is open to all currently at Minc and it’s free of charge. 

This is an initiative by Minc.