New Perspectives in Business #1: VR with Annika Gustafson

Minc, Anckargripsgatan 3, 211 19, Malmö

Welcome to Minc for the 1st talk on the series New Perspectives in Business! 

On this first edition we invite Annika Gustafson (Boost) to take the stage to talk about VR - Virtual Reality


A broad vision on how VR will and can impact our lives in the near future: which areas will/can be most influenced? Can it be used to makes us better humans and if so, how? What kinds of fields will the use of VR enhance and how does it help business? 


VR and innovative storytelling expert Annika Gustafson is the executive director of BoostHbg, a ground breaking fund and incubator for transmedia and VR in Helsingborg, Sweden. Long based in Montreal, Canada, Annika spent many years developing her creative and business expertise in the international film industry. Returning to Sweden in 2010, she produced the Financing Forum for Kids Content before joining BoostHbg as the Nordic countries' first Transmedia Commissioner. With her passion for strong stories that can develop organically over several platforms, Annika draws on her years of experience as an award winning filmmaker and producer to help creators and producers increase reach, impact, and financing possibilities. She’s a well sought after speaker and consultant who also coaches companies on storytelling. She’s been a jury member of many international jurys such as IDFA DocLab interactive jury and Sheffield Doc/Fest VR jury. She also coaches interactive projects for IDFA DocLab and IDFA, Sheffield Doc/Fest, and the Tribeca Film Festival. Annika is part of a handful of international experts deciding on the Canadian Media Fund’s 50 million dollar fund The Experimental Stream.


Wednesday, April 27th

17:00 to 18:00 - Annika Gustafson's Talk

18:00 to 19:00 - Mingle with popcorn and music!

This event is free to attend and all are welcome, seats are limited. The talk will be in English!


New Perspectives in Business is a series that aims to share insights on new trends that are impacting innovation and consequently how new business and collaborations happen. We invite inspiring women to take the stage and offer their unique perspective on the crossing of business and innovation in order to enlighten and empower the audience with resources and ideas that can be applied in their own ventures. Minc and Ideon are hosting the series as part of the project Business Incubation 2020 that is partially financed by the EU.

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