Test your IDea 💡

Sitting at home and wondering if your business idea would work?

Test it here and get answers from top professionals in a couple of days!

test now

How it works

1. Apply with your idea by using our format.
2. Share your email.
3. We will come back with feedback within 7 days.
4. Get a place in Mincs Startup labs where you will get help from our business developers to take your idea forward.

Share your idea

What - A one-sentence format for your idea

When you pitch your idea, you need to grab the listener's attention quickly, and communicate all of the core elements of your idea in a clear and concise manner. In order to do this, MINC recommends using a simple one-sentence pitch format.


We at MINC are doing this for the citizens of Malmö who have amazing ideas and want to try them out.
You are an amazing person who have great ideas and want to share and test them.

One-sentence pitch format

Let's go through each of the items

  • The defined offering needs to be short, simple and capable of being understood by everyone, like "a website", "a mobile application", "hardware" or "desktop software."
  • The defined audience is the initial group of people that you will market your offering to. In the case of consumer applications, it is usually a demographic, such as "women age 25 to 35 years old." In the case of business applications, it is usually a job function at a type of corporation, such as "system administrators at medium sized technology businesses."
  • Now that you have an offering helping an audience, you need to solve a problem. The problem needs to be something that everyone understands, such as "reduce the time collecting bill payments" or "engage in an immersive entertainment experience."
  • The final component, the secret sauce, adds your unique approach to solving the problem and demonstrates a mastery of the market. Some examples are "by sending automated email alerts based on analysis of highest response times" or "with virtual worlds constructed in reaction to the movements of the players."

Are you ready to pitch your startup idea?

We’d love to hear from you.

apply today

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